The marketing automation tools have empowered marketers to influence the customer lifecycle from top to the bottom of the sales and marketing funnel. Implementing marketing automation is a must-have in all businesses and it’s growing influence and impact on accelerating revenue and increasing customer lifetime value has been proven time and again. The success of […]
Data Normalization in Marketing Automation- Tips for Marketo Users
Database normalization in marketing; describes the process of organizing the content of each table in your database. Marketo data normalization campaigns ensure that each cell of your table should have a single, accurate, and relevant value. Without normalization, your database could be cluttered, unorganized, inefficient, and may produce unexpectedly wrong results. Database normalization focuses on […]