Marketo Data Normalization

5 Must-haves For Marketing Automation Tool

The marketing automation tool has empowered marketers to influence the customer lifecycle from top to the bottom of the sales and marketing funnel. Implementing marketing automation is a must-have in all kinds of businesses and it’s growing influence and impact on accelerating revenue and increasing customer lifetime value has been proven time and again.  The […]

Data Normalization in Marketing Automation- Tips for Marketo Users

Database normalization in marketing; describes the process of organizing the content of each table in your database. Marketo data normalization campaigns ensure that each cell of your table should have a single, accurate, and relevant value. Without normalization, your database could be cluttered, unorganized, inefficient, and may produce unexpectedly wrong results. Database normalization focuses on […]

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