Marketing Automation

Marketing Automation – 5 Must-haves for Success

The marketing automation tools have empowered marketers to influence the customer lifecycle from top to the bottom of the sales and marketing funnel. Implementing marketing automation is a must-have in all businesses and it’s growing influence and impact on accelerating revenue and increasing customer lifetime value has been proven time and again.  The success of […]

Why Have a Net Promoter Score (NPS) Program?

The Net Promoter Score– NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact, It goes beyond measuring just customer satisfaction and further gauge their desire to recommend it to others. It’s relevant to every type of organization irrespective of size and industry. Many businesses rely upon the NPS […]

7 Indirect Ways Marketing Automation is Helping You

Marketing automation is not any hidden concept; it has become the darling of every marketer irrespective of their business size. Once thought to be something for bigger companies Marketing Automation is now prevalent in small and medium-sized businesses in almost every industry. – With 69% of people depending upon online research to engage with a […]

Do You Really Need a Marketo Audit?

What exactly is a Marketo Audit?  The Marketo Health Audit is a comprehensive review of your running marketing automation processes. This Marketo health checkup includes the technical and operational implications of Marketo. It also consists of a thorough check of the processes within Marketo and its integration with CRM. Most audits also examine if your […]

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