Event Marketing

Key skills and roles required for successful B2B event marketing

According to AdStage 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018. Depending on the size of the organization, functional responsibilities for event-related activities may sit within multiple departments or geographies, and the skills required may require multiple roles. […]

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