“Millennial is more than a generation. It’s a mindset.” Millennial Marketing– People born between 1980 to the early 2000s, the Millennials, are an intriguingly different generation. They have a reputation of being strikingly different from the other generations and of course, they run the internet. Millennials are 25% of the total population and continue to […]
To stay on top of your marketing game, you should adapt to the ever-evolving changes in marketing trends. The marketing technology landscape is changing fast and a new generation of innovative products and services are powering modern marketing in ways never imagined. In this post, we have compiled a few dominating marketing trends in 2020. […]
If executed well, an Account Based Marketing campaign could result in improved conversion rates for your top target accounts. The Account Based Marketing (ABM) is a strategic discipline that made its foray in the B2B world many decades ago. The irony is that many marketers are still struggling to develop successful account-based marketing campaigns. According […]
Blogging is Art!! But for those; who take it heartily!! Are you a pro blogger or trying your hands at it for the first time? Whether you need to write for B2B, B2C, or for yourself; the rulebook is no different. From a marketing strategy point of view, investing time and efforts in Content Marketing is one […]
Content Marketing Best Practices. Looking at building a content marketing plan, the one thing you will need to do is conduct a thorough audit of your existing content.