If successfully executed and implemented, the Account Based Marketing campaign could result in unexpectedly improved conversion rates. The ABM- Account-Based Marketing is a strategic discipline that made its foray in the B2B sector two decades ago. The irony of the concept is that still marketers are struggling to develop an achievable account-based marketing campaign. According […]
Blogging is Art!! But for those; who take it heartily!! Are you a pro blogger or trying your hands at it for the first time? Whether you need to write for B2B, B2C, or for yourself; the rulebook is no different. From a marketing strategy point of view, investing time and efforts in Content Marketing is one […]
Content Marketing Best Practices. Looking at building a content marketing plan, the one thing you will need to do is conduct a thorough audit of your existing content.