Best Practices

Net Promoter Score

7

Nov 19

Why Have a Net Promoter Score (NPS) Program?

By Deepika Samant 1
November 7, 2019

The Net Promoter Score- NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact,...

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progressive profiling

6

Nov 19

How Does Progressive Profiling Work in Marketing Automation

By Deepika Samant 1
November 6, 2019

Most people think progressive profiling is just a website form thing- Yes it is in a way but it is...

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Sales Insights in Marketo

6

Nov 19

Quick Tips For Cleaning Up Sales Insights in Marketo

By Deepika Samant 1
November 6, 2019

Sales Insights in Marketo can get complex to use if the periodic cleanup of assets is not done. Develop a...

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Account Based Marketing Campaign

4

Nov 19

6 Step Strategy For Successful Account Based Marketing Campaign

By Taran Nandha 1
November 4, 2019

If successfully executed and implemented, the Account Based Marketing campaign could result in unexpectedly improved conversion rates. The ABM- Account-Based...

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Marketo Cleanup

1

Nov 19

Importance of Marketo Instance Cleanup

By Saurabh Goyal 1
November 1, 2019

 A scheduled Marketo instance cleanup or data hygiene practices can make your Marketo perform at its best year-round. If you...

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Transforming branding

14

Oct 19

Transforming Branding in Today’s World

By Jyotsna 1
October 14, 2019

In today’s world of ever-increasing technology influence and numerous digital platforms that are available for your customers to engage with...

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marketing automation

9

Oct 19

7 Indirect Ways Marketing Automation is Helping You

By Deepika Samant 1
October 9, 2019

Marketing automation is not any hidden concept; it has become the darling of every marketer irrespective of their business size....

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Marketo Health Audit

7

Oct 19

Do You Really Need a Marketo Audit?

By Deepika Samant 1
October 7, 2019

What exactly is a Marketo Audit?  The Marketo Health Audit is a comprehensive review of your running marketing automation processes....

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blogging

4

Oct 19

Do’s & Don’ts of Blogging-Tips to Write Engaging Blogs

By Deepika Samant 1
October 4, 2019

Blogging is Art!! But for those; who take it heartily!! Are you a pro blogger or trying your hands at...

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CRO Tactics

27

Sep 19

5 Must-Haves for B2B Website Conversion Rate Optimization

By Taran Nandha 1
September 27, 2019

By: Taran Nandha Conversion Rate Optimization (CRO) based on A/B testing is one of the fastest deployable methodologies to increase...

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25

Sep 19

Do Marketing Automation and Robotic Process Automation Go Hand in Hand!

By Saurabh Goyal 1
September 25, 2019

Role of RPA in automating Marketing processes.

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Succesful Event Marketing

13

Sep 19

Key skills and roles required for successful B2B event marketing

By Taran Nandha 1
September 13, 2019

According to AdStage 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73%...

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Marketing Automation Service

28

Aug 19

Best practices for conducting a marketing content audit and revamping content strategy

By Taran Nandha 1
August 28, 2019

Content Marketing Best Practices. Looking at building a content marketing plan, the one thing you will need to do is conduct a thorough audit of your existing content.

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Marketing and Sales Aligment

31

Jul 19

Smarketing – Aligning Sales and Marketing for Greater Success

By Taran Nandha 1
July 31, 2019

By Taran Nandha “There is no sale without the story; no knockout without the setup.” – Gary Vaynerchuk Sales and...

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Marketo Implementation Services

29

Jul 19

Common Marketo Implementation Challenges to Avoid

By Taran Nandha 1
July 29, 2019

Top Marketo Implementation Challenges and Pitfalls to Avoid 1. Align teams across the organization 2. Ensure Expertise on the team 3. Understand Technical implications 4. Build winning templates 5. Expect and celebrate success

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