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How To Revive Old Sales Leads To Improve Conversion?

What about those old sales leads from the last few months that did not convert to sales? No qualified lead should go to waste even if it is not responding right now. A survey by Wilmington Design Co. 73% of leads are not sales-ready, but with a persistent strategy in place, you can achieve higher […]

5 Best Landing Page Optimization Strategies to Boost Conversions

A well-designed landing page can enhance the conversion rate by up to 50%. A landing page is a one-man show that is designed to impress omnichannel visitors and get them to convert. It is a well-known fact that running a marketing campaign without a specific landing page restricts your chances of conversions. If the landing […]

Get Ready For Upcoming California Consumer Privacy Act (CCPA) 2020

The California Consumer Privacy Act (CCPA) AB 375 will come into effect on January 1, 2020. The CCPA was created with the same intention as of the EU’s well-known General Data Protection Regulation (GDPR). This will keep a check on the way businesses collect private information online from the California-based citizen.   What CCPA Defines? As […]

Importance of Search Engine Optimization (SEO) For Your Business

SEO is the most powerful among all other online promotion practices; especially when you rely on organic traffic as the main source of visitors to your website. This post is dedicated to highlighting the importance of SEO for your business website. Let’s start digging!! Helps In Generating Website Traffic Getting your website ready and launching […]

5 Must-haves For Marketing Automation Tool

The marketing automation tool has empowered marketers to influence the customer lifecycle from top to the bottom of the sales and marketing funnel. Implementing marketing automation is a must-have in all kinds of businesses and it’s growing influence and impact on accelerating revenue and increasing customer lifetime value has been proven time and again.  The […]

5 Must-haves For Digital Marketing Success

According to Hubspot; 77% of people love to search online before they engage with any brand. That means you need to show up in the top results of SERPs, social media platforms, and other relevant online channels. If you’re not investing enough resources into digital marketing strategy, then you are losing an opportunity. But the […]

Data Normalization in Marketing Automation- Tips for Marketo Users

Database normalization in marketing; describes the process of organizing the content of each table in your database. Marketo data normalization campaigns ensure that each cell of your table should have a single, accurate, and relevant value. Without normalization, your database could be cluttered, unorganized, inefficient, and may produce unexpectedly wrong results. Database normalization focuses on […]

Why Have a Net Promoter Score (NPS) Program?

The Net Promoter Score– NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact, It goes beyond measuring just customer satisfaction and further gauge their desire to recommend it to others. It’s relevant to every type of organization irrespective of size and industry. Many businesses rely upon the NPS […]

How Does Progressive Profiling Work in Marketing Automation

Most people think progressive profiling is just a website form thing- Yes it is in a way but it is way more than that. Besides improving your initial conversion rates for gated content it must compliment your customer’s journey. It has a much wider impact because it is an integral part of your content engagement […]

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