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Data Normalization in Marketing Automation- Tips for Marketo Users

Database normalization in marketing; describes the process of organizing the content of each table in your database. Marketo data normalization campaigns ensure that each cell of your table should have a single, accurate, and relevant value. Without normalization, your database could be cluttered, unorganized, inefficient, and may produce unexpectedly wrong results. Database normalization focuses on […]

Quick Tips For Cleaning Up Sales Insights in Marketo

Sales Insights in Marketo can get complex to use if the periodic cleanup of assets is not done. Develop a habit of removing email campaigns from Sales Insight once you are done with particular ones. Cleaning up your sales insights in Marketo allows you to provide better organized and well-defined marketing assets to your sales […]

Importance of Marketo Instance Cleanup

 A scheduled Marketo instance cleanup or data hygiene practices can make your Marketo perform at its best year-round. If you experience a slow working Marketo instance or you think it’s not as agile as its once was, then its time to clean it up.  Removing unused/old data from your Marketo instance from time to time […]

Do You Really Need a Marketo Audit?

What exactly is a Marketo Audit?  The Marketo Health Audit is a comprehensive review of your running marketing automation processes. This Marketo health checkup includes the technical and operational implications of Marketo. It also consists of a thorough check of the processes within Marketo and its integration with CRM. Most audits also examine if your […]

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