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Why Have a Net Promoter Score (NPS) Program?

The Net Promoter Score– NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact, It goes beyond measuring just customer satisfaction and further gauge their desire to recommend it to others. It’s relevant to every type of organization irrespective of size and industry. Many businesses rely upon the NPS […]

5 Must-Haves for B2B Website Conversion Rate Optimization

By: Taran Nandha Conversion Rate Optimization (CRO) based on A/B testing is one of the fastest deployable methodologies to increase the percentage of your website visitors taking the desired action.  There are abundant Conversion Rate Optimization tactics available to increase conversion rates for your B2B website. In this blog, we will keep the spotlight on […]

Key skills and roles required for successful B2B event marketing

According to AdStage 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73% of marketers are prioritizing lead quality in 2018. Depending on the size of the organization, functional responsibilities for event-related activities may sit within multiple departments or geographies, and the skills required may require multiple roles. […]

Smarketing – Aligning Sales and Marketing for Greater Success

By Taran Nandha “There is no sale without the story; no knockout without the setup.” – Gary Vaynerchuk Sales and marketing alignment is an indispensable element in any organization’s success mantra and stating this is nothing, but well, a broken record. In theory, it’s all rainbows and sunshine; practically, not so much! So, what can […]

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