Best Practices

old sales leads

10

Dec 19

How To Revive Old Sales Leads To Improve Conversion?

By Taran Nandha 1
December 10, 2019

What about those old sales leads from the last few months that did not convert to sales? No qualified lead...

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Landing Page Optimization

6

Dec 19

5 Best Landing Page Optimization Strategies to Boost Conversions

By Jyotsna 1
December 6, 2019

A well-designed landing page can enhance the conversion rate by up to 50%. A landing page is a one-man show...

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CCPA

4

Dec 19

Get Ready For Upcoming California Consumer Privacy Act (CCPA) 2020

By Deepika Samant 1
December 4, 2019

The California Consumer Privacy Act (CCPA) AB 375 will come into effect on January 1, 2020. The CCPA was created...

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Importance of SEO

2

Dec 19

Importance of Search Engine Optimization (SEO) For Your Business

By Deepika Samant 1
December 2, 2019

SEO is the most powerful among all other online promotion practices; especially when you rely on organic traffic as the...

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Marketing Automation Tool

29

Nov 19

5 Must-haves For Marketing Automation Tool

By Gaurav Rajput 1
November 29, 2019

The marketing automation tool has empowered marketers to influence the customer lifecycle from top to the bottom of the sales...

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digital marketing

28

Nov 19

5 Must-haves For Digital Marketing Success

By Deepika Samant 1
November 28, 2019

According to Hubspot; 77% of people love to search online before they engage with any brand. That means you need...

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Data Normalization in Marketing

27

Nov 19

Data Normalization in Marketing Automation- Tips for Marketo Users

By Taran Nandha 1
November 27, 2019

Database normalization in marketing; describes the process of organizing the content of each table in your database. Marketo data normalization...

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Wordpress 5.0

26

Nov 19

WordPress 5.0 – Know All About Gutenberg; The Real Hero Of The Update

By Deepika Samant 1
November 26, 2019

December 06, 2018, was the date when the WordPress 5.0 “Bebo” officially made its foray. Believe it or not, it...

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Net Promoter Score

7

Nov 19

Why Have a Net Promoter Score (NPS) Program?

By Deepika Samant 1
November 7, 2019

The Net Promoter Score- NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact,...

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progressive profiling

6

Nov 19

How Does Progressive Profiling Work in Marketing Automation

By Deepika Samant 1
November 6, 2019

Most people think progressive profiling is just a website form thing- Yes it is in a way but it is...

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Sales Insights in Marketo

6

Nov 19

Quick Tips For Cleaning Up Sales Insights in Marketo

By Deepika Samant 1
November 6, 2019

Sales Insights in Marketo can get complex to use if the periodic cleanup of assets is not done. Develop a...

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Account Based Marketing Campaign

4

Nov 19

6 Step Strategy For Successful Account Based Marketing Campaign

By Taran Nandha 1
November 4, 2019

If executed well, an Account Based Marketing campaign could result in improved conversion rates for your top target accounts. The...

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Marketo Cleanup

1

Nov 19

Importance of Marketo Instance Cleanup

By Saurabh Goyal 1
November 1, 2019

 A scheduled Marketo instance cleanup or data hygiene practices can make your Marketo perform at its best year-round. If you...

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Transforming branding

14

Oct 19

Transforming Branding in Today’s World

By Jyotsna 1
October 14, 2019

In today’s world of ever-increasing technology influence and numerous digital platforms that are available for your customers to engage with...

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marketing automation

9

Oct 19

7 Indirect Ways Marketing Automation is Helping You

By Deepika Samant 1
October 9, 2019

Marketing automation is not any hidden concept; it has become the darling of every marketer irrespective of their business size....

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Marketo Health Audit

7

Oct 19

Do You Really Need a Marketo Audit?

By Deepika Samant 1
October 7, 2019

What exactly is a Marketo Audit?  The Marketo Health Audit is a comprehensive review of your running marketing automation processes....

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blogging

4

Oct 19

Do’s & Don’ts of Blogging-Tips to Write Engaging Blogs

By Deepika Samant 1
October 4, 2019

Blogging is Art!! But for those; who take it heartily!! Are you a pro blogger or trying your hands at...

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CRO Tactics

27

Sep 19

5 Must-Haves for B2B Website Conversion Rate Optimization

By Taran Nandha 1
September 27, 2019

By: Taran Nandha Conversion Rate Optimization (CRO) based on A/B testing is one of the fastest deployable methodologies to increase...

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25

Sep 19

Do Marketing Automation and Robotic Process Automation Go Hand in Hand!

By Saurabh Goyal 1
September 25, 2019

Role of RPA in automating Marketing processes.

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Succesful Event Marketing

13

Sep 19

Key skills and roles required for successful B2B event marketing

By Taran Nandha 1
September 13, 2019

According to AdStage 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73%...

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Marketing Automation Service

28

Aug 19

Best practices for conducting a marketing content audit and revamping content strategy

By Taran Nandha 1
August 28, 2019

Content Marketing Best Practices. Looking at building a content marketing plan, the one thing you will need to do is conduct a thorough audit of your existing content.

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Marketing and Sales Aligment

31

Jul 19

Smarketing – Aligning Sales and Marketing for Greater Success

By Taran Nandha 1
July 31, 2019

By Taran Nandha “There is no sale without the story; no knockout without the setup.” – Gary Vaynerchuk Sales and...

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Marketo Implementation Services

29

Jul 19

Common Marketo Implementation Challenges to Avoid

By Taran Nandha 1
July 29, 2019

Top Marketo Implementation Challenges and Pitfalls to Avoid 1. Align teams across the organization 2. Ensure Expertise on the team 3. Understand Technical implications 4. Build winning templates 5. Expect and celebrate success

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