Best Practices

What about those old sales leads from the last few months that did not convert to sales? No qualified lead...

A well-designed landing page can enhance the conversion rate by up to 50%. A landing page is a one-man show...

The California Consumer Privacy Act (CCPA) AB 375 will come into effect on January 1, 2020. The CCPA was created...

SEO is the most powerful among all other online promotion practices; especially when you rely on organic traffic as the...

The marketing automation tool has empowered marketers to influence the customer lifecycle from top to the bottom of the sales...

According to Hubspot; 77% of people love to search online before they engage with any brand. That means you need...

Database normalization in marketing; describes the process of organizing the content of each table in your database. Marketo data normalization...

December 06, 2018, was the date when the WordPress 5.0 “Bebo” officially made its foray. Believe it or not, it...

The Net Promoter Score- NPS is the leading metric for measuring customer satisfaction and loyalty for any business. In fact,...

Most people think progressive profiling is just a website form thing- Yes it is in a way but it is...

Sales Insights in Marketo can get complex to use if the periodic cleanup of assets is not done. Develop a...

If executed well, an Account Based Marketing campaign could result in improved conversion rates for your top target accounts. The...

 A scheduled Marketo instance cleanup or data hygiene practices can make your Marketo perform at its best year-round. If you...

In today’s world of ever-increasing technology influence and numerous digital platforms that are available for your customers to engage with...

Marketing automation is not any hidden concept; it has become the darling of every marketer irrespective of their business size....

What exactly is a Marketo Audit?  The Marketo Health Audit is a comprehensive review of your running marketing automation processes....

Blogging is Art!! But for those; who take it heartily!! Are you a pro blogger or trying your hands at...

By: Taran Nandha Conversion Rate Optimization (CRO) based on A/B testing is one of the fastest deployable methodologies to increase...

Role of RPA in automating Marketing processes.

According to AdStage 8% of B2B marketers use in-person events for lead generation initiatives. This is particularly important considering 73%...

Content Marketing Best Practices. Looking at building a content marketing plan, the one thing you will need to do is conduct a thorough audit of your existing content.

By Taran Nandha “There is no sale without the story; no knockout without the setup.” – Gary Vaynerchuk Sales and...

Top Marketo Implementation Challenges and Pitfalls to Avoid 1. Align teams across the organization 2. Ensure Expertise on the team 3. Understand Technical implications 4. Build winning templates 5. Expect and celebrate success